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CNN - http://edition.cnn.com/2015/04/07/living/lane-bryant-im-no-angel-feat/
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Lane Bryant’s #ImNoAngel Campaign Celebrates Women’s Body Diversity
By Lisa
Respers France, CNN – April 7, 2015
(CNN)Lane Bryant, the
plus-size clothing retailer has launched an ad campaign for its Cacique line
titled #ImNoAngel, seeking to "redefine sexy."
In a commercial posted on You Tube, a group of plus-size models show off the bras and panties while saying things like "How boring would it be if we were all the same?" and "It's all about how you feel."
The campaign is a
not-so-subtle dig at Victoria's Secret and its very popular Angels line, which
caters to smaller women. The lingerie giant was criticized last year for a
campaign featuring the words "Perfect Body" over images of slender
supermodels, and Business Insider reports that it is under increasing pressure from
consumers to offer larger sizes.
Lane Bryant's
campaign is getting positive buzz in social media land, with the company being
hailed for celebrating beauty of all
shhttp://edition.cnn.com/2015/04/07/living/lane-bryant-im-no-angel-feat/apes
and sizes.
"Our
'#ImNoAngel' campaign is designed to empower ALL women to love every part of
herself," Chief Executive Officer Linda Heasley said in a statement. "Lane
Bryant firmly believes that she is sexy and we want to encourage her to
confidently show it, in her own way."
The ads will be
featured in the company's stores, on television, in print and on billboards, as
well as featured on the brand's social media accounts.