WUNRN

http://www.wunrn.com

 

MAMA - VITAL HEALTH INFO FOR EXPECTANT & NEW MOTHERS VIA MOBILE PHONES

 

http://mobilemamaalliance.org/who-we-are

 

MAMA

 

Mobile Alliance for Maternal Action

 

·                                 Our Mission

 

Our mission is to engage an innovative global community to deliver vital health information to new and expectant mothers through mobile phones. Our guiding principles are scale, sustainability, and impact.

 

·                                 Why MAMA?

 

More than 800 women die of childbirth or pregnancy-related complications every day. 3.1 million newborn deaths occur every year. There are now at least 1 billion women in low- and middle-income countries who own mobile phones. To address this stark reality, on Mother’s Day 2011, former U.S. Secretary of State Hillary Clinton launched MAMA, an innovative public-private partnership between the United States Agency for International Development (USAID), Johnson & Johnson, the mHealth Alliance, the United Nations Foundation and BabyCenter.

·                                 What is MAMA?

 

The MAMA partnership delivers vital health messages to new and expectant mothers in developing countries via their mobile phones. MAMA started with a three-year, $10 million investment to create and strengthen programs in Bangladesh, South Africa, and India. MAMA’s efforts align with the UN Secretary-General’s Every Woman Every Child campaign and efforts to achieve Millennium Development Goals (MDGs) 4 and 5.

·                                 How it Works

 

MAMA directly supports country programs in three countries – Bangladesh, India and South Africa – and through our Global Learning program creates tools and resources to strengthen new and existing mobile health programs providing trusted information to moms.

MAMA has developed free, adaptable messages informed by experts in maternal, newborn and child health. These evidence-based, culturally sensitive mobile messages are being downloaded and used by 161 organizations in 54 countries around the world. They are accompanied by guidelines on how to localize the messages for a specific country context.

 

·                           MAMA Messages 

 

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